CAREERS

Client Relationships

• Build and maintain good client relationships
• Participate actively in client calls and run and control client meetings 
• Meet regularly with clients’ team to plan and progress account activity
• Analyse clients’ marketing plans and advise accordingly
• Gather, share and act upon feedback from the client on campaign work to build satisfaction, recognition of agency value and feed credentials/effectiveness award entries
• Utilise your experience to respond to situations and where possible limit the involvement of more senior members of the Client Services team

Strategy

• Plan and conduct desk and field market research
• Develop an understanding of marketing strategies and tactics that will be appropriate and effective for your clients
• Develop an understanding of why creative work has been developed and its relevance to a client’s strategy
• Get involved in brand/study planning workshops

Creative

• Develop ideas briefs, feeding in research / account / marketing knowledge
• Brief creative teams in a simple, concise, yet inspiring manner, ensuring, at all times, that they are fully aware of the client’s requirements
• Critique creative work and provide evidence-based opinions
• Ensure that the creative output matches the client’s brief and Langland’s standards, as well being compliant with all the necessary legal and regulatory requirements
• Present and sell tactical creative ideas and work to clients on accounts that you are managing on a day-to-day basis
• Challenge client thinking when appropriate in line with campaign objectives and core creative idea/critique work in a constructive manner in line with the brief
• Champion and demonstrate passion for the agency’s creative output

Delivery

• Demonstrate organisational and time management skills to effectively manage work requirements
• Ensure senior account team members are aware of all critical client deadlines to enable them to support you in prioritising work
• Take client briefs for assigned projects and draft marketing communications proposals for approval by a senior member of the Client Services team
• Take ownership of all accounts within your portfolio, referring upwards when necessary / appropriate
• Brief appropriate agency personnel on assigned projects
• Ensure that Contact Reports are produced in a timely and efficient manner
• Manage and update project tracking tools (e.g. progress reports, translation and print trackers etc.) on a daily basis
• Review production timetables from the production and delivery teams, monitor progress of projects against timetables and effect timely delivery
• Create and maintain resource/reference files to assist agency team on assigned projects in conjunction with Account Executives / Managers
• Take client feedback throughout the development process and act as an intermediary between client and agency throughout the sign-off process
• Ensure that both internal and external stakeholders involved in projects are informed of all developments, including time, budget and delivery issues, at every stage of the sign-off process
• Identify opportunities to improve agency process and optimise profitability  

People

• Foster good relationships with all internal departments and cross-functional teams
• Encourage teamwork and good communication
• As a senior member of the Client Services team, assist where possible with the coaching and development of more junior members of the team for example, Account Executives and Account Managers
• Proactively support your manager, suggesting new ideas and questioning thinking where appropriate
• Refer to senior team members for advice and support

• Meet and liaise with clients to discuss and identify their advertising requirements
• Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget
• Present (alongside agency colleagues - particularly the account manager) the campaign ideas and budget to the client
• Work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies
• Liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both
• Ensure that communication flows effectively
• Negotiate with clients and agency staff about the details of campaigns
• Present creative work to clients for approval or modification
• Handle budgets, manage campaign costs and invoice clients
• Write client reports
• Monitor the effectiveness of campaigns
• Undertake administrative tasks
• Arrange and attend meetings

• Liaise with other managers to formulate objectives and understand requirements
• Estimate costs and prepare budgets
• Organize workflow to meet specifications and deadlines
• Monitor production to resolve issues
• Supervise and evaluate performance of production personnel (quality inspectors, workers etc.)
• Determine amount of necessary resources
• Ensure output meets quality standards
• Enforce health and safety precautions
• Report to upper management